Figleaf Pool Products

The problem

The client operates the biggest pool maintenance in Darwin. 20% of the business comes from commercial and 80% from the residential market.

The client was embarassed by how old the current site looks and extremely unsightly when dealing with the commercial side of the market.

Site not being powered by CMS is not a major problem as the business do not sell but only promoting products that they use to perform their pool maintenance, both residential and commerical, whereas site contents and images will only be updated when needed.

The task

A fresh redesignof the website is seriously needed. The business logo colours will be the main theme with elements of water.

The design needs to appeal to the residential market since that's 80% of the market. However, Ithe client thinks the message of the site needs to be along the lines of We look after all the major public pools in Darwin so you can be confident that when you use us, you are dealing with experts who understand water chemistry and have the capability to maintain pool pumps, filters and chlorinators of any size and location within the Darwin Metro Area and beyond. Your friends and family will be safe if they are swimming in a pool maintained by Figleaf.

The Outcome

The site design is clean and heavily promoting what the business do with clear uncluttered navigation and big hero banner area to promote the messages that they wanted to market. Services page will feature products listing but they are brief due to the fact that they do not sell. Lots of calls to action on the site promoting the services they offer. Client was extremely happy with the new design and layout and is now busy organising all the images and contents required to launch the site.

site under development view old site