EZMI: Eazi Musical Instruments

Big idea

The client has big ideas of selling high quality but low cost musical instruments online!

The main idea is targeting all the young and future musicains who wanted to own their desire musical instruments at less than fractions of the usual price, compared to other well known brands that is.

The client needs a new brand that's easy to remember and a powerful online store that can do everything an online store can do. Of course a cool site that goes with the new brand is also required.

All set! so ready for the design work.

That's ezy...

A new fun and grunge logo was created for Ezmi, which stands for Eazi Musical Instruments. The client wanted to push the idea of music makes people feel like flying, hence the wing illustration was added on the logo. The main brand also needs to carry the musical instrument element so the a figure rocking a guitar on the air was added. The result was quick stunning.

A CMS system was required to perform and handle very complex logic and organising the huge stock database from content creation to tracking and selling. It must also handle complex content creation and product/category rules with ease.

The Outcome

A rustic, gothic brand and logo was created that rocks. An equally impressive website was also created with a strong custom CMS system build in by the smart developer at Stylish web media. The CMS has been customised to do everything the online store requires from creating to tracking stock and sales. With some social media marketing and flyers, the online business has officially kicked off and within the first 3 months, there were already 5 figures in total online sales. It has broken the 6 figures sales 12 months in and is now operaitng at a very profitable level. I can forsee heaps of new music talents coming out from Australia very soon.

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